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Joseph Cheriyan

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LABS
How a Vanity URL Can Increase Your App’s Downloads

When millions of people watched the Star Trek: Into Darkness advertisement during a Super Bowl commercial break, they also saw something different about the URL. Rather than link to their own website, the makers of the commercial chose to link to a new URL:

http://appstore.com/startrekapp

This is an example of a “vanity URL,” which is essentially a shortlink to the app in the iTunes store.

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LABS
The Benefits of Enterprise App Stores

With the growing reliance of companies on mobile devices and apps, enterprise app stores – stores accessible only to employees of an organization – are on the rise. Similar to how companies make use of both public websites and private intranets, we’re going to start seeing companies have public apps for their customers, as well as a private collection of apps just for their employees.

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