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Veronica Orzechowski

Veronica has over seven years experience in communications and has managed many facets of marketing communications in the high-tech industry. She spent five years at BlackBerry (formerly Research In Motion) developing and implementing integrated brand campaigns and leveraged tactics from traditional advertising, public relations, and social media. Prior to joining Pivotal Labs, she lead the digital team at MCI, a public relations and content marketing agency based in Toronto, Canada. She has a BA in Psychology and Business Management from the University of Waterloo. In addition to her passion for technology, Veronica enjoys playing the piano and traveling all over the world. You can contact her on Twitter @veronchiquita

Posts By

POINT OF VIEW
Behind The Scenes: Sundance Institute’s Digital Transformation with Pivotal Labs

The Sundance Institute, responsible for the famous film festival, realized that their community of artists and audiences needed better digital connections. The group had an additional goal of improving web application performance at scale while managing costs in line with traffic, and they wanted a platform to help bridge data silos. To accomplish these goals, the organization turned to Pivotal for help with a redesign of the website and Cloud Foundry based technology with Pivotal Web Services to power their web applications. This post explains the background, challenges, approach, and results.

POINT OF VIEW
Pivotal Philanthropy Helps Viral Video Game With A Strong Message On To The App Store

Last year, two young women went to the Girls Who Code Summer Immersion Program and came out with a viral video game with an unexpected message to de-stigmatize menstruation. The aim of the program is to close the gender gap in technology by encouraging young women to learn how to code. The two high school students have just finished working with Pivotal Labs to transform the online game to a mobile application, and this post explains how Pivotal for Good is doing its part to help the world.

POINT OF VIEW
Do Disruptive Mobile Apps Spell the End for Banks?

Banks and financial institutions should take heed—over 30% of millennial consumers believe they won’t need a bank at all in five years. And a whopping 73% would be more excited about a new offering in financial services from Google, Amazon, Apple, PayPal, or Square than from their own nationwide bank. This post and the related whitepaper cover how banks can embrace disruption and become mobile-first.

LABS
Boston Pizza Mobile App Demo

Boston Pizza recently released its mobile ordering app for iOS in conjunction with the launch of a new digital loyalty program called ‘MyBP’.  Boston Pizza guests are now able to order online quickly and easily for either pick up or delivery.

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LABS
Galvanize Launches Exclusive Apprenticeship Program with Pivotal Labs

We are excited to announce that Pivotal Labs is partnering with Galvanize to offer gSchool students the opportunity to participate in a new apprenticeship program. Pivotal Labs at gSchool will give developers real-world experience working on actual customer projects leveraging our agile methodology.

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