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PIVOTAL LABS
Project Startup: Early Adopters and Beyond

Hosted by Pivotal Labs and VentureArchetypes.

Moderated panel discussion: Generating an early base of passionate adopters and evangelists, Ramping up and expanding your business into the broader market, Defining “what you stand for” and building a defensible brand without jumping the shark, Creative marketing tactics for a Web and social media-rich world

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