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Aaron Severs

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How to use Analytics.js to fix your analytics code and achieve metrics nirvana

There are so many great analytics tools out there that it’s often hard to know what to use. What’s more, each one comes with its own flavor of JavaScript API that’s slightly different from all the rest, meaning each new …

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Success Metrics for Lean Startups and New Products

So, you’ve launched your MVP… congratulations! That’s a huge achievement, but don’t kid yourself – your v1 product is almost certainly not ready to scale into a real business. MVPs are, by definition, the minimal feature set you need to …

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Define your product with this simple exercise

Whether you’re a lean startup or a mature business, having a clearly articulated product vision, which includes your target customer, problem / solution, and why you’re different, is key to success.

Here’s a framework I often use when working with …

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