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Joseph Cheriyan

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How a Vanity URL Can Increase Your App’s Downloads

When millions of people watched the Star Trek: Into Darkness advertisement during a Super Bowl commercial break, they also saw something different about the URL. Rather than link to their own website, the makers of the commercial chose to link …

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The Benefits of Enterprise App Stores

With the growing reliance of companies on mobile devices and apps, enterprise app stores – stores accessible only to employees of an organization – are on the rise. Similar to how companies make use of both public websites and private …

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