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Mitch Seguin

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iBeacon: What It Is, Why You Should Care and the Power of Enhanced Experiences

A few months ago at WWDC 2013, there was a brief mention on a single slide of something called “iBeacon” – no one had a clue what this was at the time. Since then, iBeacon has been the single, most …

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Why Passbook Integration is a Must

This month, Apple’s Passbook application will mark its first birthday since being announced at Apple Worldwide Developers Conference last year. Because of this milestone, I felt now would be a great opportunity to dive into the Passbook trenches and look …

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