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Stephen Derksen

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How to Mix in Mobile for Restaurant Success

Over the last couple years, we’ve seen a ton of mobile innovation and disruption across a variety of sectors. News and sports media are delivering instant, on-the-go video mobile content to viewers, retailers are sending targeted mobile messaging and deals …

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Fighting Fire with Fire: How Brick and Mortar Retailers Can Use Mobile to Combat Showrooming

If there were ever any doubts about the prevalence of showrooming in retail, 2012 silenced the critics once and for all. With upwards of 57% of post-showrooming purchases being made at Amazon.com, it was not surprising that the web-only store …

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