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New Tech Talk: Qualitative Research – Tips for Getting Started Talking to Users

Talking to users is a good idea but where to begin? Qualitative Research expert Laura Klein gets you started garnering valuable feedback from current and potential users. She covers appropriate research for the various stages of the development cycle and what questions qualitative research can answer effectively. The talk features practical tips on screening and recruiting users for feedback, moderating the sessions, and analyzing your data.

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