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Changes to Pivotal Tracker Pricing

Last week, we announced that we’re introducing pricing for Pivotal Tracker. Since then, we’ve received a great deal of thoughtful and constructive feedback, and we’re very grateful that the majority of you have shown support of Tracker’s move to be a paid product. We really appreciate all of your positive comments.

Continue reading below for details about changes to pricing that we’re making based on your suggestions, and clarification of some aspects of pricing that may not have been stated clearly, including what remains free.

Our goal was to come up with pricing that’s friendly for both small teams and startups as well as larger companies, and competitive with many other web-based project management and collaboration tools for software development. Given the wide variety of the users and situations (freelance developers and small startups to consulting shops and larger, more established companies), though, it’s understandable that the price plans weren’t a perfect fit for everyone.

We’re making the following changes to Tracker pricing.

  • More projects for the Startup plans: To help freelance developers and small consulting companies who might have a number of projects on the go at the same time, we’re increasing the project limit to 5 private projects for the $7 Startup plan, and 10 private projects for the $18 plan. The free individual plan will now allow up to 5 private projects (with no collaborators). As a reminder, archived projects do not count toward any plan limits.

  • Free for read only project members: We value and encourage transparency. To support that, read-only members of projects will no longer count toward plan limits. This will allow you to invite as many people to observe progress within projects as you would like.

  • All integrations included: We also heard from many small teams and individual developers that you rely on some of the external integrations, for example with Zendesk. We’ve decided to allow all integrations to be available for all plans, even the free individual plans, in addition to full access to the API and all notifications (email/RSS/Twitter/Campfire).

These changes will be reflected on the site within the next 24 hours.

We’ve done our best to accommodate as many of your suggestions as possible, but recognize that some of you may still find gaps between the updated pricing and what you might consider ideal. Please accept our apologies.

If you’ve already purchased a plan based on the original pricing, and would like to choose a different plan based on these changes, please let us know by emailing

We’d like to also take this opportunity to clarify the various ways that Tracker can be used free of charge:

  • Free for individual use: Tracker is free for your own personal use, with no collaborators, with up to 5 of your own private projects, and 200MB of storage for story file attachments per account.

  • Free for you to participate in other users’ projects: Accepting a project invitation and participating in projects that belong to another user’s paid account is free.

  • Public projects are free: Projects that are publicly viewable, and the collaborators in these projects, do not count toward any plan limits.

  • Free for non-profits and educators: We provide free accounts for qualified non-profit organizations, as well as educators at academic institutions, by request.

Also, we’d like to restate the discounts that we’re offering:

  • The 20% introductory discount works as follows: buy a paid plan with the annual billing option on or before Feb 18, and you get 20% off the annual price for the first year. Your credit card will be billed immediately, but you will still receive the remainder of the extended free period, which ends on July 19, 2011, so you actually get a total of up to 18 months of use (until July 18, 2012).

  • Pricing with annual billing is the equivalent to paying for 10 months – for example, the $50 Pro S plan costs $500 per year, when you choose annual billing. The 20% introductory discount is off of the annual ($500) price – so if you purchase the Pro S plan on annual billing by Feb 18, you only pay $400 for the first year.

Please let us know if anything needs clarification in comments here or by emailing

  1. Zach Davis says:

    This is great—a much better fit for my team and I. I’m especially glad you’ve added read-only users, as that will allow us to bring our clients on board. One question—can read-only users be able to accept work that’s been completed?

    We’ll be signing up for a paid plan on Monday morning! Thanks!

  2. Oshoma Momoh says:

    Bravo! This change fills many of the gaps people pointed out in the original pricing plan. It’s perfect for me: small startup with a few projects on the go and several read-only members. Thanks for making these changes.

  3. Michael Fillier says:

    Great news. I use PT for my personal projects and the Free plan limits had me seeking another service. With the new updates I can continue to use PT and will be glad to sign up for a paid plan if I need to in the future.

    Thanks for having consideration for your users.

    From one happy camper,


  4. Nick says:

    Ahhh, this is much better! Thanks for responding to the feedback you received so quickly.

  5. Alex says:

    Read only members are a great idea! Makes it easier for agencies to involve customers in the project.

  6. Alexandre Boyer says:

    Great job. But one question :

    What means : “Free for you to participate in other users’ projects”

    One of my concerns is not to pay for each “Product Owner” of my client. Does my client can create a free PT account and participate to our projects ?

    Indeed, we are seven to work on PT but we have about 20 product owner (in all our client). How this case in manage in PT ?

  7. Dan Podsedly says:

    Thanks Alexandre. To clarify, every project belongs to an account, and that account pays for all of the distinct collaborators in all of the projects in that account. Your clients can create accounts of their own, but that would be for their own projects. It is free for them to be a member of your projects.

    In your case, you would need to purchase a plan that allows for 27 collaborators. If you can make some of them read-only members, however, they will not count toward plan limits.

    Hope that helps!

  8. Mark Sears says:

    My comment is late to the show apparently but I figure it can’t hurt. We have been using PivotalTracker for a long time and are glad to hear it will be moving to a paid product. More income means more innovation and continued development.

    But we are dropping PivotalTracker along with many others in search of a new tool because of the pricing. The plans are simply priced too high. You really need to pick EITHER users or projects to do billing. This is ridiculous. It is complicated and overthought. It is expensive. It just opened the door for so many competitors that will come in with simpler and more attractive pricing.

    We are a small Rails shop that happily pays $49/month, $39/month for FreshBooks, $50/month for Github, etc. We find good value from these tools and happily pay that amount. But if Basecamp (a collaboration tool) changed the pricing model to be according to the number of unique people on our account we would drop it in a second. We would have to – it would cost a fortune. Probably something like the silly $175/month we would have to pay for PivotalTracker. We could probably use the read-only and put some projects on Unfuddle/Redmine/etc and make the $100/month plan work. I would be willing to pay $50/month but not $100 or $175/month. So the search continues – apparently we have about 4 months left …

  9. Dan Podsedly says:

    Hi Mark,

    I appreciate your feedback. Would it be possible to continue the conversation in email or via Skype? I’d love to try and understand your situation more, and explore if there are any options at all that might allow you to continue using Tracker. If you’re open that, give a shout to dan at pivotallabs dot com.


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