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Winning a Rumble

Last year before I joined Pivotal Labs me and my friend Raphael Costa participated in a brazilian Rumble, inspired by Rails Rumble ran by the folks from Startup DEV. It was a very interesting experience and I learned a lot …

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A user metric is a terrible thing to waste

When it comes to user metrics, what should you log when you don’t know what to log?


When you’re first getting an MVP site off the ground, you don’t know quite what you might want to track.  And might …

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